Why #1 – Why lower your exhibit costs?
The most practical reason is that more space allows more attendees in your booth at any given time, but perhaps more to the point a 20×20 booth space is the message, it conveys your commitment to and ability to be taken seriously as a key player in your space.
For more information, planning suggestions, work plan and much more, please sign up today – link to Free downloads page
For more information, planning suggestions, work plan and much more please sign up today – Free downloads
Why #2 – Why lower your marketing costs?
It’s time to shift our focus from architecture to engagement
Trade shows are now more important than ever. In today’s workplace tradeshows offer the singular opportunity to engage face to face with clients, competitors, prospects and many more in one place, at one time in real time.
Which may help explain why, marketers confirm over and over that face-to-face engagement is still the most significant contributor to new sales (Source Customer Attainment White Paper – CMO Council). Trade shows can rightly be viewed as the most cost-effective way to build customer engagement, identify qualified leads, evaluate your sales and marketing efficacy if we do the preparation needed to realize the benefit.
Toward that end, let us help you to engage with your audience before, during and after the tradeshow.
For more information, planning suggestions, work plans and much more – Free downloads
Why #3 – Why lower content costs?
Because in today’s marketplace content is the currency of being known.
“There is still a huge value meeting face to face, but the way you do it is different. You can’t just put up an exhibit floor and expect people to come. There must be more applied value—not just catching up with people [you] may have worked with. I think traditional exhibits themselves are not as significant as they used to be in terms of being a draw, unless it’s a buying show. For the most part, associations don’t have big buying shows. They tend to be more focused on education and ROI. The attendees must prove there was value to being out of the office. They must be able to articulate what they learned, apply it to their everyday job, and quantify the results. Our research and practice show the single most important factor for brand side tradeshow success is to measure goals and objectives. Sounds simple mundane and pointless except it works”
— Sandy Reynolds, CMP, President of Meetings & Events USA
For more information, planning suggestions, work plans and much more join today.