Why #1

The most practical reason for more space is that more space allows more attendees at any given time.

Please consider a 10×10 booth space at most allows 2 company staff and 2 guests – imagine the number of potential guests that pass by either because your booth is full, or it is perceived as too small to enter. Our goal is to help see more prospects, clients and guest and lower your total cost per lead.

For more information, planning suggestions, work plans and much more join today.

Why #2

It’s time to shift our focus from architecture to engagement

 Trade shows are now more important than ever. In today’s workplace tradeshows offer the singular opportunity to engage face to face with clients, competitors, prospects and many more in one place, at one time in real time. 

 Which may help explain why, marketers confirm over and over that face-to-face engagement is still the most significant contributor to new sales (Source Customer Attainment White Paper – CMO Council). Trade shows can rightly be viewed as the most cost-effective way to build customer engagement, identify qualified leads, evaluate your sales and marketing efficacy if we do the preparation needed to realize the benefit. 

Toward that end it is essential, you know our audience, target them accurately, and engage them meaningfully, and record the data, to follow up as promised in a timely fashion.

For more information, planning suggestions, work plans and much more join today.

Why #3

“There is still a huge value meeting face to face, but the way you do it is different. You can’t just put up an exhibit floor and expect people to come. There must be more applied value—not just catching up with people [you] may have worked with. I think traditional exhibits themselves are not as significant as they used to be in terms of being a draw, unless it’s a buying show. For the most part, associations don’t have big buying shows. They tend to be more focused on education and ROI. The attendees must prove there was value to being out of the office. They must be able to articulate what they learned, apply it to their everyday job, and quantify the results. Our research and practice show the single most important factor for brand side tradeshow success is to measure goals and objectives. Sounds simple mundane and pointless except it works”

— Sandy Reynolds, CMP, President of Meetings & Events USA

For more information, planning suggestions, work plans and much more join today.